The Facebook Project actually has its roots set in Jeff Ginger's career as an undergraduate where he had a chance to take a senior seminar graduate course with Andy Pickering, a well recognized professor in Science and Technology studies. The first revision of the project contained a rather simple but effective explanation of Facebook.com, snowball sample and survey, enthographic analysis, and groundwork for future research. See details below.
The Facebook Project, Revision 1
I've copied up some of the content from the first revision of the project, conducted during my senior year of college. Some has been removed and the original site design has been retired. You should consider most of these pages and the information contained within them to be out of date and potentially inaccurate!
Furthermore, this work is no where near graduate caliber research. I'm maintaining its presense online only for easy reference.