FC Barcelona changes the way sponsorship works

The motto of world’s-best soccer club is ‘més que un club’–more ‘than a club’ and starting this year, they’ve lived up to that title. Starting in September of this year, Barça has been sporting the UNICEF name and emblem on the front of their shirts, both home and away. In addition to wearing the name, the club also has agreed to 0.7% of their annual revenue and 1.5 million Euros over the next five years to the charity. Obviously their motivation is more than just generosity but I think this is a good step in making FC Barcelona the world’s club.