http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/6884002/wo/nY11X6Uorly82tgqIHpQ2XMqE7L/0.0.21.1.0.8.13.0.1.0.0.0.0 has only just been launched and already it is being hacked to be, well, not Apple TV. "Apple TV Hacks":http://www.appletvhacks.net/ is a website serving the Apple TV hacking community and reading their archives, these people are fast. Already people have figured out how to "use an external keyboard and mouse,":http://www.appletvhacks.net/2007/03/30/use-your-usb-keyboard-and-mouse/ "create plugins for the GUI 'backrow'":http://www.appletvhacks.net/2007/04/02/create-plugins-for-backrow/ and even "run a full version of OS X.":http://www.appletvhacks.net/2007/04/01/mac-os-x-running-on-apple-tv/ Thanks to "The Inquirer":http://www.theinquirer.net/default.aspx?article=38779 for the lead on this story.